Because Ariba ORMS sits on individuals’ desktops, Ariba knows specifically who’s doing what purchasing and when information that would be valuable to Siebel, who typically only knows a purchaser to be an IT manager or a purchasing executive.By clicking 'Accept' or “Agree,” you agree to all of the terms and conditions stated in this Agreement. The way Ariba’s marketplace works in by giving users a desktop application, called Ariba ORMS, to enable them to link with their suppliers and partners to purchase operational (ie, not manufacturing) goods over the internet.

In addition, Siebel said it will use the cXML standard to integrate its front office applications with Ariba’s e-commerce marketplace. If users agree, Siebel will pass those details on to Ariba who will automatically place that supplier in the marketplace for no additional fee.

Under the deal, the next version of Siebel’s CRM suite, in particular the eSales application, will come equipped with a feature which lets those suppliers sign up to be part of Ariba’s Network platform marketplace. The partnership, which isn’t a financial deal between the two, is designed to give Ariba more users for its collaborative on-line marketplace while feeding Siebel’s customers (suppliers) with better information about potential buyers for their products. Siebel Systems Inc and Ariba Inc have entered into a partnership whereby Siebel will pass on its supplier customers to Ariba in return for Ariba giving those customers more detailed information about buyers to help them improve customer service and boost sales.

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